City Cast Madison logo

This Kitschy Road Trip Through Wisconsin Leads to 6 Iconic Attractions

Posted on October 30, 2024   |   Updated on September 30, 2025
Only In Wisconsin

Only In Wisconsin

A man in a white shirt next to a giant green statue of a monster.

The mythical Hodag monster in Rhinelander is a must-stop on any tour of Wisconsin kitsch. (Trent Jonas/Only In Your State)

The travel experts over at Only In Wisconsin hand-picked this article for our audience. Their writers and editors explore the country, tracking down hidden gems, local favorites, natural wonders, and so much more. Check out more finds in your area at OnlyInYourState.com.

The Badger State has a ton of character, thanks largely to its wonderful citizens. And the ingenuity of the wonderful folks who live here is one of the reason that we have so many interesting, quirky, and even kitschy sights and landmarks to offer travelers.

To honor these fascinating manmade wonders, we've put together an itinerary that will take you to half a dozen of our favorite roadside attractions in the state. The whole kitschy road trip through Wisconsin covers about 637 miles in just under 11 hours of driving time. You can follow our itinerary - or customize it however you like - in Google Maps.

1. World's Largest Culver's - Edgerton

A building with a blue roof.

Edgerton is home to the World's Largest Culver's restaurant. (Jeremy Osterhaus/Flickr)

There's no restaurant chain more distinctively Wisconsin than Culver's, so it's only fitting to start off this Wisconsin road trip at one of these beloved eateries - the world's largest, in fact. You'll find the gargantuan Culver's of Newville just off of Interstate 90, south of Madison, in Edgerton. This massive restaurant even has a conference space. So, have a look around, then grab a Butterburger and some custard, and let's hit the road.

2. Wisconsin Dells

A group of brightly colored stores.

Wisconsin Dells is unquestionably the kitsch capital of Wisconsin. (Paul VanDerWerf/Flickr)

Wisconsin Dells, as anyone who has visited will attest, is pretty much its own thing. Chock full of quirky attractions and tourist traps, it's clearly the kitsch capital of Wisconsin. A drive along the Lake Delton strip - from the Kalahari to Mexicali Rose - and then into the downtown Wisconsin Dells business area will show you all you need to know.

3. Big Orange Moose - Black River Falls

A giant orange moose statue.

The giant orange moose statue greets travelers along Interstate 94 in Black River Falls. {bradleypjohnson/Flickr)

Another 90 or so minutes west of Wisconsin Dells, in Black River Falls, you'll see a very curious sight on the north side of Interstate 94 - and you'll definitely want to stop. At exit 116, there's a giant orange moose standing near a pond with other woodland creatures, like a massive deer. They're on the grounds of a motel with a restaurant inspired by the statue (or perhaps vice versa) - The Big Orange Moose. Stop in for lunch or dinner, and then wander over and size up the massive moose.

4. World's Largest Fiberglass Muskie - Hayward

A giant fish statue.

The World's Largest Fiberglass Muskie in Hayward is four stories tall and half a city block long. (Bobbby Light/Flickr)

Next, our itinerary will take you to Hayward and the Fresh Water Fishing Hall of Fame and Museum. Of course, you'll want to see all that the museum has to offer, but it's a stop on this road trip because it's home to the "world's largest fiberglass muskie." At more than four stories high and half a city block long, this beast is truly impressive - you can actually walk inside this leviathan and survey your surroundings from its maw.

By the time you reach Hayward, you'll probably be ready for a break. Fortunately, there are several excellent hotel options in and around the town, so you can relax, explore the area and hit the road refreshed.

5. The Hodag - Rhinelander

On the next stop, you'll visit a cryptid of Wisconsin's Northwoods - the infamous Hodag. First "discovered" in 1893, the Hodag has since become intertwined with the history and cultural identity of Rhinelander. You'll find Hodags and Hodag references all over town, but a stop at the statue outside the Rhinelander Chamber/Visitor Center offers the best photo op with one of the beasts.

6. Al Johnson's Swedish Restaurant, Butik & Stabbur - Sister Bay

White goats on a green grassy roof.

A meal at Al Johnson's in Sister Bay is memorable before you even go inside. (benandclare/Flickr)

The final - and longest - stretch of this road trip will land you in Sister Bay at the iconic Al Johnson's Swedish Restaurant, Butik & Stabbur. This eatery has been a Door County institution for decades and is definitely a worthy stop for the food alone. The reason it's included in this particular itinerary, though, is that the restaurant's roof is covered in grass - grass kept trim by a herd of goats that hang out on the roof and graze all day.

Only in Wisconsin, right?

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

Madison's Best

See All
Madison's BestSeptember 8

Ann Garvin Has a Surprise in Store For Her Readers

Madison author Ann Garvin shares her glee in throwing readers a curveball with her poignant, messy new novel, hitting stores September 8.

Author Ann Garvin poses in front of a red wall.
Madison's BestSeptember 1

What To Do in Madison in September 2026

Discover the best things to do in Madison, Wisconsin, in September 2026! From vibrant fall festivals to concerts and athletic events, pla...

A post for the theater show "Steady as She Goes" by Erica Berman. An illustration of a woman with blue flowing hair that looks like ocean waves.
Madison's BestAugust 17

Madison Artist Knocks It Out of the Park With Brewers Mural

Madison artist Emily Balsley unveils her new "Seventh Inning Stretch" mural at Fitchburg’s McKee Farms Park, inspired by her Brewers T-sh...

A woman paints a mural on a wall. The mural has a cornflower blue background and is populated with people and animals in Brewers uniforms and caps..
Madison's BestAugust 6

The Best Fish Fries in Madison

Friday fish fries are a tradition in Wisconsin, and Madison has lots of options. Here are some of our favorites, including Dexter’s Pub,...

A plate of fried fish and french fries.
Madison's BestJuly 31

Madison’s Best: Your Guide To August 2026 in Madison

Discover the best events, festivals, and activities in Madison this August 2026. Don't miss out on the ultimate summer highlights—plan yo...

The City Cast Madison team stands in front of a pop-up tent at the 2025 Magic Pride Festival.
Madison's BestJuly 17

An AC/DC Fan’s Guide to Madison

Get all the details for the AC/DC Power Up Tour at Camp Randall Stadium in Madison! Discover how to get tickets, show times, and where to...

Brian Johnson of AC/DC stands on stage with his arms extended out the side during a concert in Sao Paulo, Brazil
Madison's BestJuly 7

A Phish Head’s Survival Guide to Madison

Are you going to see Phish in Madison at the Kohl Center this week? Here’s what to know, from your chance to score last-minute tickets to...

A crowd of people wearing colorful t-shirts and bracelets smile at a Phish concert.
Madison's BestJuly 1

Your Guide To July 2026 in Madison

Plan your perfect July in Madison with our ultimate guide. Discover top summer events like Fete de Marquette, Maxwell Street Days, and At...

A large group of people sit at tables on a terrace overlooking the beach.

The latest in Madison

Madison, ExplainedSeptember 21

Big Changes Planned For Madison’s Breese Stevens Field

As Breese Stevens enters its second century, its owners plan to increase the number of concerts and events. But some neighbors of the fie...

A band playing on an outdoor stage in front of an audience.
Madison, ExplainedSeptember 15

The House on the Rock Is Even Weirder Than You Think

Located about an hour west of Madison, The House on the Rock is one of Wisconsin's most infamous, and certainly oddest, tourist attractio...

People in a narrow room covered in glass.
Madison, ExplainedSeptember 15

How To Guard Against Ticks in Wisconsin This Fall

Tick season isn't over yet. Learn what to expect from fall tick activity in Dane County and get expert tips on how to protect yourself an...

A close-up photo of a small eight-legged insect on a human arm.
Madison NewsSeptember 14

How the Historic Meta Settlement Will Impact Wisconsin

Get the details on Wisconsin’s $200M share of the historic $17B Meta settlement as Attorney General Josh Kaul joins City Cast Madison to...

Wisconsin Attorney General Josh Kaul stands at a podium
Food & DrinkSeptember 10

How the Essen Haus Has Avoided the Wrecking Ball...So Far

Celebrate Oktoberfest 2026 at Madison's iconic Essen Haus on Saturday, Sept. 12! Enjoy a full day of live indoor/outdoor music, German be...

The front of The Essen Haus - a grey building with gold trim. The restaurant sign is pink.
Madison NewsSeptember 9

How the U.S.-Canada Trade War Could Hurt Wisconsin Farmers

Canada has retaliated with $20 billion in tariffs against the U.S. following a breakdown in trade talks. Here is how these new trade barr...

a brown cow looks out through a holding pen.
Food & DrinkSeptember 3

Where To Eat Halal in Madison

Madison’s first-ever Halal Restaurant Week runs Sept. 4-13. Discover local restaurants offering special menu options prepared in accordan...

A plate of meat and vegetables.
Madison, ExplainedAugust 31

How Voit Farm Will Transform Madison’s East Side

For 160 years, the 65-acre Voit Farm was a Madison fixture. Explore the ambitious new redevelopment plan bringing hundreds of homes, gree...

Two large blue buildings under construction.