City Cast Madison logo

This Kitschy Road Trip Through Wisconsin Leads to 6 Iconic Attractions

Posted on October 30, 2024   |   Updated on September 30, 2025
Only In Wisconsin

Only In Wisconsin

A man in a white shirt next to a giant green statue of a monster.

The mythical Hodag monster in Rhinelander is a must-stop on any tour of Wisconsin kitsch. (Trent Jonas/Only In Your State)

The travel experts over at Only In Wisconsin hand-picked this article for our audience. Their writers and editors explore the country, tracking down hidden gems, local favorites, natural wonders, and so much more. Check out more finds in your area at OnlyInYourState.com.

The Badger State has a ton of character, thanks largely to its wonderful citizens. And the ingenuity of the wonderful folks who live here is one of the reason that we have so many interesting, quirky, and even kitschy sights and landmarks to offer travelers.

To honor these fascinating manmade wonders, we've put together an itinerary that will take you to half a dozen of our favorite roadside attractions in the state. The whole kitschy road trip through Wisconsin covers about 637 miles in just under 11 hours of driving time. You can follow our itinerary - or customize it however you like - in Google Maps.

1. World's Largest Culver's - Edgerton

A building with a blue roof.

Edgerton is home to the World's Largest Culver's restaurant. (Jeremy Osterhaus/Flickr)

There's no restaurant chain more distinctively Wisconsin than Culver's, so it's only fitting to start off this Wisconsin road trip at one of these beloved eateries - the world's largest, in fact. You'll find the gargantuan Culver's of Newville just off of Interstate 90, south of Madison, in Edgerton. This massive restaurant even has a conference space. So, have a look around, then grab a Butterburger and some custard, and let's hit the road.

2. Wisconsin Dells

A group of brightly colored stores.

Wisconsin Dells is unquestionably the kitsch capital of Wisconsin. (Paul VanDerWerf/Flickr)

Wisconsin Dells, as anyone who has visited will attest, is pretty much its own thing. Chock full of quirky attractions and tourist traps, it's clearly the kitsch capital of Wisconsin. A drive along the Lake Delton strip - from the Kalahari to Mexicali Rose - and then into the downtown Wisconsin Dells business area will show you all you need to know.

3. Big Orange Moose - Black River Falls

A giant orange moose statue.

The giant orange moose statue greets travelers along Interstate 94 in Black River Falls. {bradleypjohnson/Flickr)

Another 90 or so minutes west of Wisconsin Dells, in Black River Falls, you'll see a very curious sight on the north side of Interstate 94 - and you'll definitely want to stop. At exit 116, there's a giant orange moose standing near a pond with other woodland creatures, like a massive deer. They're on the grounds of a motel with a restaurant inspired by the statue (or perhaps vice versa) - The Big Orange Moose. Stop in for lunch or dinner, and then wander over and size up the massive moose.

4. World's Largest Fiberglass Muskie - Hayward

A giant fish statue.

The World's Largest Fiberglass Muskie in Hayward is four stories tall and half a city block long. (Bobbby Light/Flickr)

Next, our itinerary will take you to Hayward and the Fresh Water Fishing Hall of Fame and Museum. Of course, you'll want to see all that the museum has to offer, but it's a stop on this road trip because it's home to the "world's largest fiberglass muskie." At more than four stories high and half a city block long, this beast is truly impressive - you can actually walk inside this leviathan and survey your surroundings from its maw.

By the time you reach Hayward, you'll probably be ready for a break. Fortunately, there are several excellent hotel options in and around the town, so you can relax, explore the area and hit the road refreshed.

5. The Hodag - Rhinelander

On the next stop, you'll visit a cryptid of Wisconsin's Northwoods - the infamous Hodag. First "discovered" in 1893, the Hodag has since become intertwined with the history and cultural identity of Rhinelander. You'll find Hodags and Hodag references all over town, but a stop at the statue outside the Rhinelander Chamber/Visitor Center offers the best photo op with one of the beasts.

6. Al Johnson's Swedish Restaurant, Butik & Stabbur - Sister Bay

White goats on a green grassy roof.

A meal at Al Johnson's in Sister Bay is memorable before you even go inside. (benandclare/Flickr)

The final - and longest - stretch of this road trip will land you in Sister Bay at the iconic Al Johnson's Swedish Restaurant, Butik & Stabbur. This eatery has been a Door County institution for decades and is definitely a worthy stop for the food alone. The reason it's included in this particular itinerary, though, is that the restaurant's roof is covered in grass - grass kept trim by a herd of goats that hang out on the roof and graze all day.

Only in Wisconsin, right?

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

Madison's Best

See All
Madison's BestAugust 6

The Best Fish Fries in Madison

Friday fish fries are a tradition in Wisconsin, and Madison has lots of options. Here are some of our favorites, including Dexter’s Pub,...

A plate of fried fish and french fries.
Madison's BestJuly 31

Madison’s Best: Your Guide To August 2026 in Madison

Discover the best events, festivals, and activities in Madison this August 2026. Don't miss out on the ultimate summer highlights—plan yo...

The City Cast Madison team stands in front of a pop-up tent at the 2025 Magic Pride Festival.
Madison's BestJuly 17

An AC/DC Fan’s Guide to Madison

Get all the details for the AC/DC Power Up Tour at Camp Randall Stadium in Madison! Discover how to get tickets, show times, and where to...

Brian Johnson of AC/DC stands on stage with his arms extended out the side during a concert in Sao Paulo, Brazil
Madison's BestJuly 7

A Phish Head’s Survival Guide to Madison

Are you going to see Phish in Madison at the Kohl Center this week? Here’s what to know, from your chance to score last-minute tickets to...

A crowd of people wearing colorful t-shirts and bracelets smile at a Phish concert.
Madison's BestJuly 1

Your Guide To July 2026 in Madison

Plan your perfect July in Madison with our ultimate guide. Discover top summer events like Fete de Marquette, Maxwell Street Days, and At...

A large group of people sit at tables on a terrace overlooking the beach.
Madison's BestJune 16

How To Celebrate Juneteenth 2026 in Madison

June 19 is Juneteenth, the day that America celebrates the end of slavery. But there are events all week in Madison to commemorate the ho...

A group of people walk down the street on a sunny day in a parade celebrating Juneteenth. People in the front hold a banner that reads "June 19, 1865."
Madison's BestJune 10

How to Celebrate Pride Month 2026 in Madison

The city’s biggest LGBTQ+ gathering, OutReach Magic Pride Festival, isn’t actually until August, but there are still plenty of ways to ce...

A group of 6 people sit on a bench smiling, looking on at the Middleton Pride Festival
Madison's BestJune 3

Your Guide to Frank Lloyd Wright's Madison

Legendary designer Frank Lloyd Wright called Madison home and he left his mark on the city. Here's some of his most famous buildings, fro...

A building with glass windows and a triangular roof.

The latest in Madison

Food & DrinkAugust 13

These Madison Restaurants Are Gone But Not Forgotten

We also asked our readers and listeners to share their favorite defunct Madison restaurants, and dozens of you responded. Here are some o...

A strip mall restaurant with a green-and-white sign.
Madison NewsAugust 10

Listen to Our Interviews with Wisconsin’s Candidates for Governor

There are still seven candidates in the running for Wisconsin governor. Find out where they stand on the issues.

Four voting stations sit empty in front of a windows on a sunny day
Madison, ExplainedAugust 10

Meet the Madison Democrats Running For Assembly District 76

Find information about the candidates running for Wisconsin's Assembly District 76 seat in the upcoming primary election.

Five political candidates sit on a stage with microphones in front of them.
Madison, ExplainedAugust 10

Your Guide to the August Primary Election in Wisconsin

Get ready for the Wisconsin election on August 11. Learn where to vote in Madison, what ID to bring, how to vote early, and mail-in ballo...

A white sign with a United States flag image and the words “VOTE HERE VOTE AQUI” stands upright in front of a Madison municipal building.
Madison NewsAugust 5

Madison Police Clear Ruiz Memorial and Encampment Site

Madison authorities dismantle the Corey Ruiz encampment at Baldwin & Williamson. District 6 Ald. Davy Mayer discusses the fallout on City...

Candles and flowers form a makeshift memorial.
Madison, ExplainedAugust 3

How State Government Is Reducing Its Footprint in Madison

Wisconsin is shrinking its downtown Madison office space. Learn how the long-term Vision 2030 plan will change the state government's phy...

A gray multi-story building in downtown Madison.
Food & DrinkJuly 30

The Best New Restaurants in Madison

This month’s list of the area’s best new restaurants includes a new outpost for a wildly popular local pizza chain, a new sushi spot near...

Two people standing at a counter at a pizza restaurant.
Madison NewsJuly 29

Site of Corey Ruiz Shooting Becomes a Living Memorial

Protesters close Madison blocks for a Corey Ruiz memorial site, sparking debate over safety and traffic. Chief Patterson shares no new up...

A sprawling makeshift memorial for Corey Ruiz with flowers and candles.