City Cast Madison logo

How Dan Savage Acted Up in Madison

Posted on April 15, 2025   |   Updated on September 30, 2025
Rob Thomas

Rob Thomas

A man in a gray T-shirt.

Before he was a well-known sex advice columnist, Dan Savage lived in Madison and fought for LGBTQ+ rights amid the AIDS epidemic. (Brian Gabbe / Getty Images)

When Dan Savage talked to host Bianca Martin on the City Cast Madison podcast, it was a bit of a homecoming.

Most people know Savage as the country’s longest-running sex advice columnist, who has been writing his “Savage Love” column since 1991 and recording his “Savage Lovecast” since 2007. Add in his several books and his amateur erotic “HUMP! Film Festival,” which returns to the Barrymore Theatre on April 19, and perhaps nobody knows more about what Americans do when the lights go out than Savage.

City Cast

Talking Madison, Sex, and Progress with Dan Savage

00:00:00

But you might not know that Savage spent a little time in Madison. Here’s how it formed him as both a writer and an activist.

Getting Savage

Savage moved to Madison from West Berlin in 1990, where he worked at Four Star Video Heaven. On the podcast, Savage said he enjoyed his time in Madison, eating at Himal Chuli and The Plaza, and navigating relationships in the city’s gay club scene.

“I was still learning when I was in Madison, not that I wasn’t good at monogamy, but monogamy wasn’t good for me,” he said.

Savage befriended Tim Keck, who co-founded The Onion, as chronicled in Christine Wenc’s book “Funny Because It’s True,” and started writing “Savage Love” while he was working at the video store.

When Keck moved to Seattle the next year, Savage went with him and brought “Savage Love” to The Stranger, the influential alt-weekly Keck founded.

A crowd of people holding up a white banner.

ACT UP was a national movement known for confrontational tactics in fighting for awareness of the AIDS epidemic. (NIH History Online / Flickr)

‘Acting Radical’

Savage’s time in Madison coincided with the rise of ACT UP (AIDS Coalition To Unleash Power), a grassroots movement of activists who used public demonstrations and in-your-face tactics, such as “die-ins,” to push for civil rights for the LGBTQ+ community and against indifference to the AIDS epidemic.

Then-Gov. Tommy Thompson and the Wisconsin Department of Corrections were frequent targets of ACT UP Madison for the department’s treatment of inmates with AIDS and HIV. Savage was part of the Madison chapter, and can be seen in archival footage on the steps of the Capitol wearing a T-shirt reading “SILENCE = DEATH.”

ACT-UP’s aggressive strategies fit Savage’s approach to activism perfectly. “The only way we can get our issues addressed is by acting radical, lying down on sidewalks, screaming and yelling and making radical demands and saying extreme things,” Savage was quoted saying at the time. “And then when we do that — which is the only way we can get press — we’re dismissed for our extremism.”

The Future of Acting Up

Savage now says that the energy and the joy that ACT UP activists displayed in the face of so much death for gay people was itself a powerful kind of activism against the forces of homophobia. He thinks it points a way forward for today’s protest movement.

“It drove them crazy when they saw that we were still joyful, that we were still having sex,” he said. “When they saw us making art and pornography and theater and dancing, because they wanted us curled up on the floor in the fetal position, unable to do anything. And we did everything, which included demonstrating and organizing and challenging and confronting. But also partying and loving each other.”

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

Madison, Explained

See All
Madison, ExplainedAugust 18

Fitchburg Took Down Flock Cameras, But Will Test Others

Fitchburg ends its Flock Safety license plate reader contract over privacy concerns, testing alternatives from Axon and Motorola despite...

A city street on a winter's day with a Flock camera attached to a pole.
Madison, ExplainedAugust 10

Meet the Madison Democrats Running For Assembly District 76

Find information about the candidates running for Wisconsin's Assembly District 76 seat in the upcoming primary election.

Five political candidates sit on a stage with microphones in front of them.
Madison, ExplainedAugust 10

Your Guide to the August Primary Election in Wisconsin

Get ready for the Wisconsin election on August 11. Learn where to vote in Madison, what ID to bring, how to vote early, and mail-in ballo...

A white sign with a United States flag image and the words “VOTE HERE VOTE AQUI” stands upright in front of a Madison municipal building.
Madison, ExplainedAugust 3

How State Government Is Reducing Its Footprint in Madison

Wisconsin is shrinking its downtown Madison office space. Learn how the long-term Vision 2030 plan will change the state government's phy...

A gray multi-story building in downtown Madison.
Madison, ExplainedMay 18

How Smart Studios Put Madison on the Musical Map

Why did Nirvana, Smashing Pumpkins, Death Cab for Cutie and other bands want to record songs in Madison? As a new documentary explains, S...

A two-story red brick building on a street.
Madison, ExplainedMay 4

Quiz: Are you a True Madisonian?

You may live in Madison, but are you a true Madisonian?

A downtown street scene with a capitol dome at the top of the street.
Madison, ExplainedApril 7

Reader Tips On How To Beat High Gas Prices

According to AAA, the average price of a regular gallon of gas in Dane County is $3.87 a gallon.

A gas station sign next to a busy road.
Madison, ExplainedMarch 25

How To Beat High Gas Prices in Madison

The average price of a gallon of regular gas is 60 cents higher in Dane County than it was a year ago.

A gas sign in front of a road next to a pedestrian bridge.

The latest in Madison

Madison's BestAugust 17

Madison Artist Knocks It Out of the Park With Brewers Mural

Madison artist Emily Balsley unveils her new "Seventh Inning Stretch" mural at Fitchburg’s McKee Farms Park, inspired by her Brewers T-sh...

A woman paints a mural on a wall. The mural has a cornflower blue background and is populated with people and animals in Brewers uniforms and caps..
Food & DrinkAugust 13

These Madison Restaurants Are Gone But Not Forgotten

We also asked our readers and listeners to share their favorite defunct Madison restaurants, and dozens of you responded. Here are some o...

A strip mall restaurant with a green-and-white sign.
Madison NewsAugust 10

Listen to Our Interviews with Wisconsin’s Candidates for Governor

There are still seven candidates in the running for Wisconsin governor. Find out where they stand on the issues.

Four voting stations sit empty in front of a windows on a sunny day
Madison's BestAugust 6

The Best Fish Fries in Madison

Friday fish fries are a tradition in Wisconsin, and Madison has lots of options. Here are some of our favorites, including Dexter’s Pub,...

A plate of fried fish and french fries.
Madison NewsAugust 5

Madison Police Clear Ruiz Memorial and Encampment Site

Madison authorities dismantle the Corey Ruiz encampment at Baldwin & Williamson. District 6 Ald. Davy Mayer discusses the fallout on City...

Candles and flowers form a makeshift memorial.
Madison's BestJuly 31

Madison’s Best: Your Guide To August 2026 in Madison

Discover the best events, festivals, and activities in Madison this August 2026. Don't miss out on the ultimate summer highlights—plan yo...

The City Cast Madison team stands in front of a pop-up tent at the 2025 Magic Pride Festival.
Food & DrinkJuly 30

The Best New Restaurants in Madison

This month’s list of the area’s best new restaurants includes a new outpost for a wildly popular local pizza chain, a new sushi spot near...

Two people standing at a counter at a pizza restaurant.
Madison NewsJuly 29

Site of Corey Ruiz Shooting Becomes a Living Memorial

Protesters close Madison blocks for a Corey Ruiz memorial site, sparking debate over safety and traffic. Chief Patterson shares no new up...

A sprawling makeshift memorial for Corey Ruiz with flowers and candles.