City Cast Madison logo

Why Giant Inflatable Santas Have Overtaken Monroe Street

Posted on December 7, 2023   |   Updated on September 30, 2025
Hayley Sperling

Hayley Sperling

a row of inflatable santas stand in front yards of homes in madison, wi

Santas, Santas everywhere. (Hayley Sperling / City Cast Madison)

It’s beginning to look a lot like Christmas on Monroe Street.

Approaching the street is almost menacing. Matching 12-foot inflatable Santas stand guard in the front yards of more than a dozen homes stretching down the street. The ominous, yet jolly scene has captured the attention of Madisonians throughout the isthmus.

Monroe Street residents Evan Jonovic-Heath and Amanda DeVoss told WKOW the idea formed last year while they were watching Hallmark Christmas movies with some neighbors and it took off from there.

imflatable santa standing in yard next to an inflatable blue dragon who holds a candy cane in its mouth

This Santa flies his sleigh with a dragon. (Hayley Sperling / City Cast Madison)

Last year, there were five inflatables in the neighborhood. This year, that number has tripled. With more being added each day, it's hard to keep up with the current Santa count, but it’s easy to see this is a new tradition the neighborhood has embraced wholeheartedly.

"I think it's clear that we love Christmas and so it's been so fun to have something both that is a new tradition for us in my family, but also growing with the neighbors to have an ongoing tradition that maybe people will want to come year over year and join us," Jonovic-Heath said.

An inflatable t. rex carries an lifeless plush santa in its mouth

In the battle of Santa vs. Tyrannosaurus rex, things don't look great for Santa. (Hayley Sperling / City Cast Madison)

In addition to Santas, some residents have set up inflatable reindeer and polar bears; One resident put up an inflatable dragon, while another opted for a T. rex (who may or may not be eating Santa).

"We have a number of families in our community that don't celebrate Christmas and they've joined in ways that work for their family," Jonovic-Heath said. "So one neighbor up the street put up a giant polar bear that he thought was perfect for his family to join in the fun, but also be authentic to who they are."

Neighbors say the inflatables have received overwhelmingly positive reactions from the community. If you want to get in on the fun, there’s still time to get a Santa for your home.

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

Neighborhood Guides

See All
Neighborhood GuidesMarch 4

Your Guide To Madison’s Sister City of Camagüey, Cuba

Madison has had a decades-long relationship with its sister city of Camaguey, Cuba. Here's what to know about the country's largest inte...

A cityscape with brown roofs.
Neighborhood GuidesJanuary 28

Uncovering Madison’s Kinky Past

For Valentine's Day, take a deep dive into the kinky history of Madison, from the Hotel Washington to the Cardinal Bar to Madison's now-d...

A room with red lights and a giant "X" scaffold.
Neighborhood GuidesAugust 18, 2025

Your Guide to Madison’s Sister City of Vilnius, Lithuania

But for today’s Sister City feature on Vilnius, Lithuania, I have some expert help.

A man in a hat sitting on a pink bench in a city square.
Neighborhood GuidesJuly 23, 2025

Your Guide To AtwoodFest, Madison’s SASY-est Festival

Since 1982, AtwoodFest has celebrated the spirit of Madison's east side SASY neighborhood and raised money for good causes. This year's f...

A group of people dancing outdoors.
Neighborhood GuidesJuly 9, 2025

Your Guide to Madison’s Sister City in Obihiro, Japan

One of Madison's sister cities is Obihiro, located on the island of Hokkaido in Japan. The city has a lot that will be familiar to visito...

A small train station in a snowy landscape.
Neighborhood GuidesJune 4, 2025

Check Out Madison’s Black Business Hub

The Black Business Hub opened last summer to support and accelerate minority-owned businesses, and new ventures are constantly opening in...

A large space with floor to ceiling windows and orange chairs.
Neighborhood GuidesMay 20, 2025

Jade’s One-Day Getaway: Dr. Evermor’s Forevertron

In our new feature, City Cast Madison producer Jade Isere-Ramos takes us on a road trip to check out a popular attraction near Madison. T...

A series of metal sculptures in a park.
Neighborhood GuidesMay 13, 2025

Hit the Road For These Community Festivals Near Madison

Madison has its share of summer neighborhood festivals, but many nearby communities also come together for their own summer fests that re...

Three people in red costumes and sunglasses smiling and waving red flags.

The latest in Madison

Madison's BestJune 3

Your Guide to Frank Lloyd Wright's Madison

Legendary designer Frank Lloyd Wright called Madison home and he left his mark on the city. Here's some of his most famous buildings, fro...

A building with glass windows and a triangular roof.
Madison's BestJune 2

Your Guide to June 2026 in Madison

If you’re looking for a page-turner to take to the beach this summer, UW-Madison graduate Joseph Eckert is coming back to town to Lake Ci...

A group of people at tables in front of a marble building.
Madison's BestJune 1

How Madison’s Capital City Theatre is Reinventing ‘RENT’

Madison's Capital City Theatre is putting on a bold new version of the Tony-winning musical 'RENT' at the Orpheum Theater June 5-7. For i...

A woman gestures to several other people in a room.
Food & DrinkMay 28

Madison's Best New Restaurants

This month's list of new restaurants include a new coffee shop on Winnebago Street, an ice cream shop coming to downtown Sun Prairie and...

A building with an orange outline of two palm trees on the side.
Madison, ExplainedMay 18

How Smart Studios Put Madison on the Musical Map

Why did Nirvana, Smashing Pumpkins, Death Cab for Cutie and other bands want to record songs in Madison? As a new documentary explains, S...

A two-story red brick building on a street.
Food & DrinkMay 14

These Madison Butcher Shops Are a Cut Above

With summer coming up, you might want to stock up for the next cookout. Here are some of Madison's favorite butcher shops, from Meat Peop...

A man in glasses peers at a stack of hamburger patties.
Madison's BestMay 12

Wisconsin Authors Are an Open Book on New Podcast

On the new podcast "Writing Forward," Madison writer Jeff Oloizia interviews Wisconsin authors about their writing process, how to be suc...

A man in a blue shirt stands next to a shelf of books.
Food & DrinkMay 7

Supper Clubs in Madison You Have To Try

You can savor the Wisconsin supper club tradition without traveling far from Madison, hitting historic spots like Tornado Steak House, Ka...

A photo of a plate of food and a nighttime photo of the exterior of a restaurant.