City Cast Madison logo

Whole vs. Term Life Insurance: Which is the Right for You?

Posted on April 6, 2023   |   Updated on September 30, 2025
Bank of Sun Prairie

Bank of Sun Prairie

Photo by Jens Lelie / Unsplash

Photo by Jens Lelie / Unsplash

This is a sponsored post from Bank of Sun Prairie. It was not written by the Madison Minutes news team.

According to a recent LIMRA and LIFE Foundation study, more than 50 percent of American respondents overestimated life insurance costs by three times or more than the actual amount. Most policies average between $40 and $55 a month, depending on the coverage type. This discrepancy in cost expectation can lead to putting off coverage or dismissing life insurance as an unaffordable luxury exclusively for the wealthy.

Life insurance provides a financial safety net for your family in the event of an untimely death. If you need coverage, the two primary options are whole and term life insurance.

Whole vs. Term Life Insurance

Are you trying to decide the best fit for your family's needs? Here's a synopsis of each type of life insurance coverage.

Whole Life Insurance Explained

Whole life insurance, also known as traditional life insurance, offers permanent coverage for the insured person — as long as their premiums are paid on time. Additionally, whole life insurance includes a savings component called "cash value" that accrues interest at a fixed rate on a tax-deferred basis.

According to the Insurance Information Institute (III), whole life insurance is the most pervasive type of permanent life insurance.

Benefits of Whole Life Insurance

  • Guaranteed payout: Whole life insurance includes a guaranteed death benefit, as long as the account is in good standing.
  • Fixed premiums: No matter what type of life insurance, you’ll be required to make monthly payments. However, whole life insurance has fixed premiums. The monthly payment stays the same throughout the policy's entirety.
  • Cash value: Whole life insurance builds cash value. This feature means that a percentage of each payment is set aside and added to the policy’s cash value, accumulating throughout the policy's duration. Some companies allow policy owners to withdraw funds or borrow against their cash value.

Term Life Insurance Explained

Term life insurance provides coverage for a set amount of time, usually one, five, 10, or 30 years. If the insured outlives their policy, their beneficiaries won’t receive any money. That said, the policy owner can terminate, renew, or convert their policy to permanent coverage once it expires.

Benefits of Term Life Insurance

  • Affordable: Term life insurance is usually more economical than whole life insurance. This disparity is because, with term life insurance, the policyholder's coverage is for a limited predetermined time.
  • Flexible: Term life insurance is also adjustable. Policyholders can choose how long they’d like their term insurance to last — whether it’s one, five, 10, or 30 years.
  • Tax-free death benefit: If the insured dies during the policy term, their beneficiary or beneficiaries will receive a tax-free lump sum from the insurance company.

How to Choose the Right Type of Life Insurance

Life insurance isn’t one-size-fits-all. Before you make a final decision, do some research. Think about what kind of coverage you need, why, and how long you need it. Educating yourself is the best way to make an informed choice.

A term life policy is probably the best option if you’re interested in affordable coverage for a specific period. However, if you're comfortable paying a higher premium and are interested in another investment tool, you may want to look into a whole life insurance policy.

The team at Bank of Sun Prairie is pleased to offer this information through our partnership with Madison Minutes. Our Financial Fitness Center offers 50+ digital short courses in English and Spanish. Visit us in Sun Prairie and Cottage Grove today or bankofsunprairie.com. Serving Greater Dane County and beyond.

Message and data rates may apply. Member FDIC. Equal Housing Lender.

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

The latest in Madison

Food & DrinkJune 18

The Best Ice Cream in Madison

There are plenty of spots to indulge in a cold scoop (or several) of ice cream in Madison. Here are some of the best local spots in town.

A white building with a glass door with red trim.
Local CivicsJune 18

Democratic Candidates Sound Off in Assembly District 76 Forum

There are five Democratic candidates running to succeed Rep. Francesca Hong in the Wisconsin State Assembly.

Five candidates are seated in a row on stage, the moderator is to the left
Madison's BestJune 16

How To Celebrate Juneteenth 2026 in Madison

June 19 is Juneteenth, the day that America celebrates the end of slavery. But there are events all week in Madison to commemorate the ho...

A group of people walk down the street on a sunny day in a parade celebrating Juneteenth. People in the front hold a banner that reads "June 19, 1865."
Neighborhood GuidesJune 15

Take a Look Inside the Center for Black Excellence and Culture

The Center for Black Excellence and Culture opened its doors last month to much fanfare. The $32 million facility is envisioned as a hub...

The interior of a building with white walls and a polished floor.
Food & DrinkJune 11

Where to Watch the World Cup in Madison

The 2026 FIFA World Cup tournament kicks off today, and Madison soccer fans are ready. Here's where to watch the matches, including bars...

A man in purple cheers surrounded by fans in bleachers.
Madison's BestJune 10

How to Celebrate Pride Month 2026 in Madison

The city’s biggest LGBTQ+ gathering, OutReach Magic Pride Festival, isn’t actually until August, but there are still plenty of ways to ce...

A group of 6 people sit on a bench smiling, looking on at the Middleton Pride Festival
Madison's BestJune 3

Your Guide to Frank Lloyd Wright's Madison

Legendary designer Frank Lloyd Wright called Madison home and he left his mark on the city. Here's some of his most famous buildings, fro...

A building with glass windows and a triangular roof.
Madison's BestJune 2

Your Guide to June 2026 in Madison

If you’re looking for a page-turner to take to the beach this summer, UW-Madison graduate Joseph Eckert is coming back to town to Lake Ci...

A group of people at tables in front of a marble building.