City Cast Madison logo

Whole vs. Term Life Insurance: Which is the Right for You?

Posted on April 6, 2023   |   Updated on September 30, 2025
Bank of Sun Prairie

Bank of Sun Prairie

Photo by Jens Lelie / Unsplash

Photo by Jens Lelie / Unsplash

This is a sponsored post from Bank of Sun Prairie. It was not written by the Madison Minutes news team.

According to a recent LIMRA and LIFE Foundation study, more than 50 percent of American respondents overestimated life insurance costs by three times or more than the actual amount. Most policies average between $40 and $55 a month, depending on the coverage type. This discrepancy in cost expectation can lead to putting off coverage or dismissing life insurance as an unaffordable luxury exclusively for the wealthy.

Life insurance provides a financial safety net for your family in the event of an untimely death. If you need coverage, the two primary options are whole and term life insurance.

Whole vs. Term Life Insurance

Are you trying to decide the best fit for your family's needs? Here's a synopsis of each type of life insurance coverage.

Whole Life Insurance Explained

Whole life insurance, also known as traditional life insurance, offers permanent coverage for the insured person — as long as their premiums are paid on time. Additionally, whole life insurance includes a savings component called "cash value" that accrues interest at a fixed rate on a tax-deferred basis.

According to the Insurance Information Institute (III), whole life insurance is the most pervasive type of permanent life insurance.

Benefits of Whole Life Insurance

  • Guaranteed payout: Whole life insurance includes a guaranteed death benefit, as long as the account is in good standing.
  • Fixed premiums: No matter what type of life insurance, you’ll be required to make monthly payments. However, whole life insurance has fixed premiums. The monthly payment stays the same throughout the policy's entirety.
  • Cash value: Whole life insurance builds cash value. This feature means that a percentage of each payment is set aside and added to the policy’s cash value, accumulating throughout the policy's duration. Some companies allow policy owners to withdraw funds or borrow against their cash value.

Term Life Insurance Explained

Term life insurance provides coverage for a set amount of time, usually one, five, 10, or 30 years. If the insured outlives their policy, their beneficiaries won’t receive any money. That said, the policy owner can terminate, renew, or convert their policy to permanent coverage once it expires.

Benefits of Term Life Insurance

  • Affordable: Term life insurance is usually more economical than whole life insurance. This disparity is because, with term life insurance, the policyholder's coverage is for a limited predetermined time.
  • Flexible: Term life insurance is also adjustable. Policyholders can choose how long they’d like their term insurance to last — whether it’s one, five, 10, or 30 years.
  • Tax-free death benefit: If the insured dies during the policy term, their beneficiary or beneficiaries will receive a tax-free lump sum from the insurance company.

How to Choose the Right Type of Life Insurance

Life insurance isn’t one-size-fits-all. Before you make a final decision, do some research. Think about what kind of coverage you need, why, and how long you need it. Educating yourself is the best way to make an informed choice.

A term life policy is probably the best option if you’re interested in affordable coverage for a specific period. However, if you're comfortable paying a higher premium and are interested in another investment tool, you may want to look into a whole life insurance policy.

The team at Bank of Sun Prairie is pleased to offer this information through our partnership with Madison Minutes. Our Financial Fitness Center offers 50+ digital short courses in English and Spanish. Visit us in Sun Prairie and Cottage Grove today or bankofsunprairie.com. Serving Greater Dane County and beyond.

Message and data rates may apply. Member FDIC. Equal Housing Lender.

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

The latest in Madison

Madison NewsAugust 5

Madison Police Clear Ruiz Memorial and Encampment Site

Madison authorities dismantle the Corey Ruiz encampment at Baldwin & Williamson. District 6 Ald. Davy Mayer discusses the fallout on City...

Candles and flowers form a makeshift memorial.
Madison, ExplainedAugust 3

How State Government Is Reducing Its Footprint in Madison

Wisconsin is shrinking its downtown Madison office space. Learn how the long-term Vision 2030 plan will change the state government's phy...

A gray multi-story building in downtown Madison.
Madison's BestJuly 31

Madison’s Best: Your Guide To August 2026 in Madison

Discover the best events, festivals, and activities in Madison this August 2026. Don't miss out on the ultimate summer highlights—plan yo...

The City Cast Madison team stands in front of a pop-up tent at the 2025 Magic Pride Festival.
Food & DrinkJuly 30

The Best New Restaurants in Madison

This month’s list of the area’s best new restaurants includes a new outpost for a wildly popular local pizza chain, a new sushi spot near...

Two people standing at a counter at a pizza restaurant.
Madison NewsJuly 29

Listen to Our Interviews with Wisconsin’s Candidates for Governor

There are still seven candidates in the running for Wisconsin governor. Find out where they stand on the issues.

Four voting stations sit empty in front of a windows on a sunny day
Madison NewsJuly 29

Site of Corey Ruiz Shooting Becomes a Living Memorial

Protesters close Madison blocks for a Corey Ruiz memorial site, sparking debate over safety and traffic. Chief Patterson shares no new up...

A sprawling makeshift memorial for Corey Ruiz with flowers and candles.
Madison, ExplainedJuly 28

Meet the Madison Democrats Running For Assembly District 76

Find information about the candidates running for Wisconsin's Assembly District 76 seat in the upcoming primary election.

Five political candidates sit on a stage with microphones in front of them.
Madison, ExplainedJuly 28

Your Guide to the August Primary Election in Wisconsin

Get ready for the Wisconsin election on August 11. Learn where to vote in Madison, what ID to bring, how to vote early, and mail-in ballo...

A white sign with a United States flag image and the words “VOTE HERE VOTE AQUI” stands upright in front of a Madison municipal building.