City Cast Madison logo

Q&A With the Queen of Microgreens

Posted on September 4, 2024   |   Updated on September 30, 2025
Ava Wojnowski

Ava Wojnowski

Jessica Ricci standing with some of her microgreens.

Jessica Ricci is happy to be able to serve the Madison community with her microgreens. (Courtney Terry Photos)

City Cast

Urban Farming’s Growth in Madison

00:00:00

At 18, Jessica Ricci is changing the world of microgreens in Madison. This young entrepreneur has turned her passion for growing into her business called New Life Greens.

Most of you have had Jessica’s microgreens at least once at a local restaurant. Spots that use New Life Greens include Lucille, Everly, Deliciouser, Todofresco, Cento, The Statehouse, The Boathouse at Edgewater, Draper Brothers Chophouse, Kettle Black Kitchen, Ancora Cafe & Bakery, Eno Vino, Lola’s Hi/Lo Lounge, Cadre, and more outside of Madison!

We caught up with her to get the scoop on her business endeavors and find out why microgreens are so special.

Q: How did you manage school with your business?

A: In high school, I was part of a youth apprenticeship program, so I attended school half of the day and worked the other half. At first, I would have school from around 8:00 a.m. to noon and work from then until 3:30 p.m. As my business grew I began to work longer days, but I loved what I was doing so much that it didn't feel like work to me. Now that I am out of school, I try my best to have a healthier work/life balance so that I can still enjoy time with my friends and family.

Q: What drew you to microgreens?

A: Microgreens drew me in because of their unique appearance, flavor, and diversity. It amazed me how a plant at the beginning of its life could have the same flavor as its fully grown counterpart. For example, cantaloupe microgreens taste just like a cantaloupe!

Q: What method do you use to grow your microgreens?

A: I am now using a vertical hydroponic farming method. With my new indoor space, I am able to control the climate to ensure that I am producing the highest quality product in the most clean and sustainable way.

Q: Where did your love for plants come from?

A: My love for plants came from my grandfather, Thomas Smith, he was an environmentalist and was passionate about connecting humans to plants. He instilled a love and appreciation for plants and sustainability within me. I am so thankful that I can spend my day-to-day with plants, it makes me feel connected to my Grandpa Tom!

Q: What is your favorite way to prepare and eat microgreens?

A: Microgreens can pair very well with any dish that a vegetable would — salads, smoothies, stir-fries, soups, grain bowls, veggie boards, and more! My favorite way to incorporate microgreens for the past month has been in spring rolls. They add so much flavor, texture, and freshness to the dish as well as make a beautiful appearance.

see more:food

Share article

Hey Madison

Sign up for your free daily toolkit to get the most of the city you love.

Can't subscribe? Turn off your ad blocker and try again.

Urban Almanac

See All
Urban AlmanacJune 11, 2025

When Is It Safe to Swim in Madison’s Lakes?

Summer is here and it's time to take a swim! But there are a few things to keep in mind before diving into one of Madison's lakes.

Two people swimming in a lake during sunrise.
Urban AlmanacMay 28, 2025

How To Keep Madison’s Wild Baby Bunnies Safe

The Dane County Humane Society’s Wildlife Center is receiving a lot of calls about Eastern Cottontail rabbits as people are finding more...

Gray Eastern Cottontail bunnies in a nest.
Urban AlmanacMarch 31, 2025

How To Take Care of Indoor Plants This Spring

Are you wondering how to take care of your indoor plants this Spring? Or thinking of getting some new ones? We dive into plant ideas and...

Collection of monstera and other indoor plants under a warm lamp taken from above
Urban AlmanacOctober 9, 2024

How a New Tool Helps Reunite Pets With Their Owners

A new Madison Police Department microchip scanner will help pet owners reunite with their lost dogs and cats.

Two women hold a bulldog and an electronic device.
Urban AlmanacOctober 2, 2024

Take a Break From the Rake!

Fall is here! Soon, you’ll be serenaded by the sound of your neighbor’s leaf blower, and wonder if it’s time to get out your own, or a ra...

The feet of a woman in a blue coat kick leaves in the forest.
Urban AlmanacSeptember 25, 2024

Why the Cows Come Home To the World Dairy Expo

The cows come home to Madison next week as the World Dairy Expo returns to the Alliant Energy Center Oct. 1 to Oct. 4. You might have hea...

A group of cows line up in a stadium on a green floor.
Urban AlmanacSeptember 18, 2024

Hang Out At Madison’s New Lakefront Porch Park

A lot of people passed by the Madison Water Utility reservoir at 201 S. Hancock St. and just saw concrete. But others saw an opportunity...

Tables and chairs sit on a wooden outdoor platform.
Urban AlmanacSeptember 11, 2024

A Sheep Way To Help Solar Projects

It’s a farm friendship as unlikely and fruitful as Charlotte the spider and Wilbur the pig – sheep and solar panels. Solar array projects...

Sheep graze in a field next to solar panels.

The latest in Madison

Madison, ExplainedAugust 18

Fitchburg Took Down Flock Cameras, But Will Test Others

Fitchburg ends its Flock Safety license plate reader contract over privacy concerns, testing alternatives from Axon and Motorola despite...

A city street on a winter's day with a Flock camera attached to a pole.
Madison's BestAugust 17

Madison Artist Knocks It Out of the Park With Brewers Mural

Madison artist Emily Balsley unveils her new "Seventh Inning Stretch" mural at Fitchburg’s McKee Farms Park, inspired by her Brewers T-sh...

A woman paints a mural on a wall. The mural has a cornflower blue background and is populated with people and animals in Brewers uniforms and caps..
Food & DrinkAugust 13

These Madison Restaurants Are Gone But Not Forgotten

We also asked our readers and listeners to share their favorite defunct Madison restaurants, and dozens of you responded. Here are some o...

A strip mall restaurant with a green-and-white sign.
Madison NewsAugust 10

Listen to Our Interviews with Wisconsin’s Candidates for Governor

There are still seven candidates in the running for Wisconsin governor. Find out where they stand on the issues.

Four voting stations sit empty in front of a windows on a sunny day
Madison, ExplainedAugust 10

Meet the Madison Democrats Running For Assembly District 76

Find information about the candidates running for Wisconsin's Assembly District 76 seat in the upcoming primary election.

Five political candidates sit on a stage with microphones in front of them.
Madison, ExplainedAugust 10

Your Guide to the August Primary Election in Wisconsin

Get ready for the Wisconsin election on August 11. Learn where to vote in Madison, what ID to bring, how to vote early, and mail-in ballo...

A white sign with a United States flag image and the words “VOTE HERE VOTE AQUI” stands upright in front of a Madison municipal building.
Madison's BestAugust 6

The Best Fish Fries in Madison

Friday fish fries are a tradition in Wisconsin, and Madison has lots of options. Here are some of our favorites, including Dexter’s Pub,...

A plate of fried fish and french fries.
Madison NewsAugust 5

Madison Police Clear Ruiz Memorial and Encampment Site

Madison authorities dismantle the Corey Ruiz encampment at Baldwin & Williamson. District 6 Ald. Davy Mayer discusses the fallout on City...

Candles and flowers form a makeshift memorial.