At 18, Jessica Ricci is changing the world of microgreens in Madison. This young entrepreneur has turned her passion for growing into her business called New Life Greens.
Most of you have had Jessica’s microgreens at least once at a local restaurant. Spots that use New Life Greens include Lucille, Everly, Deliciouser, Todofresco, Cento, The Statehouse, The Boathouse at Edgewater, Draper Brothers Chophouse, Kettle Black Kitchen, Ancora Cafe & Bakery, Eno Vino, Lola’s Hi/Lo Lounge, Cadre, and more outside of Madison!
We caught up with her to get the scoop on her business endeavors and find out why microgreens are so special.
Q: How did you manage school with your business?
A: In high school, I was part of a youth apprenticeship program, so I attended school half of the day and worked the other half. At first, I would have school from around 8:00 a.m. to noon and work from then until 3:30 p.m. As my business grew I began to work longer days, but I loved what I was doing so much that it didn't feel like work to me. Now that I am out of school, I try my best to have a healthier work/life balance so that I can still enjoy time with my friends and family.
Q: What drew you to microgreens?
A: Microgreens drew me in because of their unique appearance, flavor, and diversity. It amazed me how a plant at the beginning of its life could have the same flavor as its fully grown counterpart. For example, cantaloupe microgreens taste just like a cantaloupe!
Q: What method do you use to grow your microgreens?
A: I am now using a vertical hydroponic farming method. With my new indoor space, I am able to control the climate to ensure that I am producing the highest quality product in the most clean and sustainable way.
Q: Where did your love for plants come from?
A: My love for plants came from my grandfather, Thomas Smith, he was an environmentalist and was passionate about connecting humans to plants. He instilled a love and appreciation for plants and sustainability within me. I am so thankful that I can spend my day-to-day with plants, it makes me feel connected to my Grandpa Tom!
Q: What is your favorite way to prepare and eat microgreens?
A: Microgreens can pair very well with any dish that a vegetable would — salads, smoothies, stir-fries, soups, grain bowls, veggie boards, and more! My favorite way to incorporate microgreens for the past month has been in spring rolls. They add so much flavor, texture, and freshness to the dish as well as make a beautiful appearance.
